Newlook has around six main aims; to make profit, to expand, to provide to new markets, to improve communication, to improve advertising and marketing. Their website helps them to achieve these aims greatly.
Make a profit
The website is their main source for sales, they make most of their sales online, and therefore their website is clearly benefiting them and helping them gain a higher profit. Their website is currently achieving an average of 2.7 million visits each week – making it the UK’s third most visited fashion website. Newlook’s revenue has increased by £44.8 million to a figure of £1,528.8 million. A significant factor was the continued growth of their E-commerce business, in which revenues advanced by 63.9% (own website 42.3%) as they continued to enhance the functionality of our website and develop new channels with 3rd Party E-commerce partners. This is evidence that their website has improved their sales therefore, increasing their overall profit.
Expand
The website allows Newlook to expand into international markets as the internet is worldwide. Sales can be made worldwide therefore people visiting the website can make purchase from all around the world. The website also has the option to change the language in to English, French and Dutch therefore; they are providing to wider audiences than just the United Kingdom and this means that their website is helping them achieve their objective to expand into international markets. Another objective that Newlook have is to find new markets; again, their website is the best way to do this as it is the cheapest option. It is easier to advertise their brand online and providing their goods to people all around the world rather than opening stores in foreign countries because this will cost a lot of money and the shop may not be successful.
With using the World Wide Web Newlook can access new audiences for less money and they can test how successful they are in particular countries without losing loads of money on opening new stores with the hope to be successful and make a profit. Their website also allows access for disabled people; if someone is immobile they will not find it easy going into shopping centres to do some clothes shopping so the fact that Newlook have their website lets the immobile population make purchases and have their goods delivered to their doorstep without having to go through the hassle and pain of having to leave the comfort of their own home.
Communication
Newlook’s website lets their customer go online and provide their feedback; this could be how well their online experience went, the quality of customer service in store or online, how long a delivery took to come etc. This is a good method for Newlook to improve the relationship between their customers and them. There is also a help centre on their website, here customers can find out more information on the following topics: ordering and delivering, legal information, promotions/concessions, returns and exchanges, item sizing and care, contact us. This method of communication is a brilliant way for Newlook to help their customers fully understand every area of their business; this reassures their customers and customer loyalty can be improved. There are multiple ways customers can get in contact with Newlook; by phone, by post, by email and on social media. The social media side of communication is very good as it is quick, easy and not too formal so customers do not feel intimidated at all – a call or email could maybe be scary for some people. So the option of just dropping a tweet to Newlook is a great way of communicating with their customers and improves the relationship between Newlook and their customers.
Advertising
The website is a great way for Newlook to advertise their brand, as the World Wide Web is accessible all around the world, anyone can visit the Newlook website and they are not restricted to only shopping at their stores. They also advertise when they have a sale on and it is very hard to miss as they advertise it on their homepage in bold red. This is a brilliant method of advertising as it is very eye-catching. On the homepage of their website they also promote new trends and the products they sell that fit to these trends; this means that people can easily see what’s ‘in’ and adjust the items in their wardrobes to be more stylish. And finally, when just having a general browse on the Newlook website and looking at their products the images are very appealing and promote their items very well as they look desirable and make customers want to buy them, they do not look unflattering or ill-fitting because this would be bad advertisement.
Marketing
The Newlook website offers customers to sign up to emails from them as a marketing tool. These emails can include newsletters, surveys, competitions, new trends, sales etc. This is a great way for Newlook to gain loyal customers and it also improves the communication between them and their customers. This proves that their website helps them achieve their objective to have an effective marketing system.
Make a profit
The website is their main source for sales, they make most of their sales online, and therefore their website is clearly benefiting them and helping them gain a higher profit. Their website is currently achieving an average of 2.7 million visits each week – making it the UK’s third most visited fashion website. Newlook’s revenue has increased by £44.8 million to a figure of £1,528.8 million. A significant factor was the continued growth of their E-commerce business, in which revenues advanced by 63.9% (own website 42.3%) as they continued to enhance the functionality of our website and develop new channels with 3rd Party E-commerce partners. This is evidence that their website has improved their sales therefore, increasing their overall profit.
Expand
The website allows Newlook to expand into international markets as the internet is worldwide. Sales can be made worldwide therefore people visiting the website can make purchase from all around the world. The website also has the option to change the language in to English, French and Dutch therefore; they are providing to wider audiences than just the United Kingdom and this means that their website is helping them achieve their objective to expand into international markets. Another objective that Newlook have is to find new markets; again, their website is the best way to do this as it is the cheapest option. It is easier to advertise their brand online and providing their goods to people all around the world rather than opening stores in foreign countries because this will cost a lot of money and the shop may not be successful.
With using the World Wide Web Newlook can access new audiences for less money and they can test how successful they are in particular countries without losing loads of money on opening new stores with the hope to be successful and make a profit. Their website also allows access for disabled people; if someone is immobile they will not find it easy going into shopping centres to do some clothes shopping so the fact that Newlook have their website lets the immobile population make purchases and have their goods delivered to their doorstep without having to go through the hassle and pain of having to leave the comfort of their own home.
Communication
Newlook’s website lets their customer go online and provide their feedback; this could be how well their online experience went, the quality of customer service in store or online, how long a delivery took to come etc. This is a good method for Newlook to improve the relationship between their customers and them. There is also a help centre on their website, here customers can find out more information on the following topics: ordering and delivering, legal information, promotions/concessions, returns and exchanges, item sizing and care, contact us. This method of communication is a brilliant way for Newlook to help their customers fully understand every area of their business; this reassures their customers and customer loyalty can be improved. There are multiple ways customers can get in contact with Newlook; by phone, by post, by email and on social media. The social media side of communication is very good as it is quick, easy and not too formal so customers do not feel intimidated at all – a call or email could maybe be scary for some people. So the option of just dropping a tweet to Newlook is a great way of communicating with their customers and improves the relationship between Newlook and their customers.
Advertising
The website is a great way for Newlook to advertise their brand, as the World Wide Web is accessible all around the world, anyone can visit the Newlook website and they are not restricted to only shopping at their stores. They also advertise when they have a sale on and it is very hard to miss as they advertise it on their homepage in bold red. This is a brilliant method of advertising as it is very eye-catching. On the homepage of their website they also promote new trends and the products they sell that fit to these trends; this means that people can easily see what’s ‘in’ and adjust the items in their wardrobes to be more stylish. And finally, when just having a general browse on the Newlook website and looking at their products the images are very appealing and promote their items very well as they look desirable and make customers want to buy them, they do not look unflattering or ill-fitting because this would be bad advertisement.
Marketing
The Newlook website offers customers to sign up to emails from them as a marketing tool. These emails can include newsletters, surveys, competitions, new trends, sales etc. This is a great way for Newlook to gain loyal customers and it also improves the communication between them and their customers. This proves that their website helps them achieve their objective to have an effective marketing system.